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| Data Mining Competition 2008 |
| The Data Mining program at the University of Central Florida (UCF) is announcing a data mining competition on marketing response analysis in collaboration with BlueCross BlueShields of Florida (BCBSFL). The purpose of this project is to develop a predictive model the can generate a list of potential responders in a future promotion mailing campaign. The response/target variable is 0-1 binary with value1 indicating a response in the previous mail campaign. Most of the explanatory variables or inputs used in this study are from census data and the rest are from a list data vendor. We have renamed all input variables as X1, X2, ... for data security and privacy concerns. (more...) |
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"Two students attended SAS DM2006 Poster Session (Anthony Vaiciulis and Jin Su)"
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